I built this self-check for a room full of dealers. It's the fastest way I know to see where your marketing really stands, and it takes about five minutes.
Do it with your team, not by yourself. Have each person take it on their own, then compare. The arguments are half the value.
Answer each statement with +1 if it's true today, 0 if you're not sure, or −1 if it isn't true. At the end, you'll get your score, what it usually means, and the one fix to make this month.
Prefer paper? Use the download button on this page to print the worksheet for your next team meeting.
Bailey AG was built to help rural businesses grow. The company works alongside ag retailers, suppliers, and rural businesses to build stronger brands and sharper messaging with practical go-to-market strategies.